Creativity, Innovation and Product / Brand Development

Clients often face challenges in these areas: -

• innovation stiflers - not invented here, protection, budgets, seasonality
• Brand lifetimes, brand revitalisation, multiple products under one brand
• Lack of marketing guidance
• team dynamics
• individual inspiration
• Management of creativity and creative time
• agreed innovation business process - stage gate model
• Innovation portfolio manangement and balance
• roles-responsibilites, personality mismatches in teams